Lead Generation for Medical Practices That Fills the Right Appointments

Google Ads campaigns usually start producing calls and online bookings within two to four weeks, once landing pages and tracking are set up. SEO and Google Maps take longer, typically three to six months, but those bookings cost far less over time. Most practices run both, using ads to fill a new practitioner’s book quickly while organic visibility builds. We measure success by booked appointments, not clicks or website visits.

We work with GP clinics, medical centres, specialist practices, skin cancer clinics, women’s and men’s health clinics, travel clinics and telehealth providers. Common service lines include new patient GP appointments, skin checks, chronic disease management, health assessments, mental health care plans and specialist consultations. Each service gets its own keywords and landing page, because a patient searching for a skin check behaves differently from one looking for a regular GP. We focus budget on the services where you have capacity to see more patients.

Yes. All ad copy and landing page content is written to align with AHPRA’s guidelines for advertising a regulated health service under the National Law. That means no patient testimonials, no misleading or comparative claims, no language that creates unreasonable expectations of benefit, and clear terms on any offer. We use factual descriptions of your services, practitioners and booking process. Final sign-off always sits with your practice, and we happily adjust copy to suit your own compliance processes.

Most medical practices invest $1,000 to $4,000 per month in ad spend, plus a management fee, depending on how many services, practitioners and locations they want to promote. Specialist and private-billing services usually justify a higher budget than bulk-billed GP appointments because of the patient value. We set budgets around your capacity and the value of each new patient, so the numbers make sense before launch. Call 0451 665 363 for a costed plan for your practice.

Yes, this is one of the most common reasons practices come to us. We can build a campaign around a specific practitioner, highlighting their areas of interest, languages spoken and availability, using factual information only. The same approach works for underused services like skin checks, health assessments or telehealth consults. Once the book fills, we scale that campaign back and redirect budget to wherever capacity opens up next.

We give each practice exclusive territory, so we never run campaigns for a competing clinic offering the same services in your area. There are no lock-in contracts, and you work directly with a senior strategist rather than a junior account manager. Every call and booking is tracked back to the campaign that produced it, so you see your real cost per new patient. We are based in Gosford and work with medical practices across the Central Coast, Sydney, Newcastle and Australia wide.