Boost Your Leads
Search as a Service.
One Retainer. Every Channel That Wins You Customers.
Google Ads, SEO, Google Maps and conversion optimisation, bundled into one monthly retainer, run by one team, under one strategy. No management fee per platform. No account manager per channel. Just more leads, month after month.
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Stop paying four management fees to get found once.
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You’re Not Paying for Marketing. You’re Paying for Middlemen.
Here’s how most Australian businesses buy marketing: a Google Ads agency here, an SEO retainer there, someone else “doing your Google Maps”, and a web developer you email when the website breaks.
Four retainers. Four management fees. Four account managers who’ve never spoken to each other.
And when the leads don’t come? Everyone points at everyone else. The ads guy blames the website. The SEO agency blames the ad spend. Nobody owns the result, because nobody’s paid to.
The maths is brutal. Every separate retainer carries its own management fee, its own reporting overhead, its own account manager’s salary baked into your invoice. You’re paying agency margin three or four times over, before a single dollar goes into actually winning you customers.
There’s a better way to buy this.
What Is Search as a Service?
Search as a Service is a bundled marketing model where one agency manages every channel your customers use to find you: Google Ads, SEO, AI search optimisation (AEO), Google Maps and conversion rate optimisation, under a single monthly retainer. Instead of paying separate management fees per platform, you pay one fee for one team running one strategy focused on leads and conversions.
Think of it like your accountant or your IT provider: an ongoing service, not a stack of one-off projects. Every month, we put the work where it will generate the most leads for your business, sometimes across every channel at once, sometimes deep on one.
One Retainer. Four Growth Engines.
Paid Ads Management (Google Ads) Campaigns built to turn clicks into booked jobs, not just traffic. We manage bids, budgets, keywords and creative daily, and every dollar is tracked back to a lead.
SEO & AEO (AI Search) We optimise your website to rank on Google and get cited by AI tools like ChatGPT, Perplexity and Google’s AI Overviews — because that’s where a growing share of your customers now ask their questions. Most agencies haven’t caught up. We’re already there.
Local SEO (Google Maps) When someone nearby searches for what you do, you show up in the map pack — with reviews, photos and a profile that makes them call you instead of the bloke ranked below.
CRO (Conversion Rate Optimisation) Traffic means nothing if your website leaks leads. We test, refine and rebuild the pages your visitors land on so more of them become enquiries.
All tracked, managed and reported easily for you to see the ROI.
How Search as a Service Works
Audit & Strategy (Month 1)
We audit everything — your ads, rankings, Maps profile and website conversion and build a single strategy with one goal: more leads at a lower cost per lead.
Flexible Monthly Focus
This is the part no multi-retainer setup can match. In any given month, we work across all four channels — or go deep on one, when that’s what the strategy calls for. Ads underperforming? We fix that first. Maps rankings slipping to a competitor? That’s the month’s focus. You’re never paying an SEO retainer to twiddle its thumbs while your ads bleed money.
Optimise, Report, Repeat
Weekly optimisation. Transparent reporting. 24/7 access to a dashboard showing exactly what your ROI is. You’ll always know what we did, why we did it, and what it returned.
Separate Retainers vs Search as a Service
Separate Agencies
3–4 vendorsMore logins, more invoices, more finger-pointing.
Search as a Service
One teamOne strategist, one plan, one invoice.
One throat to choke — and every channel feeds the others.
Your ads data sharpens your SEO. Your SEO wins lower your ad costs. Your CRO makes both convert better.
That compounding only happens when one team runs the lot.
Who Search as a Service Is Built For
Trades and local service businesses who need the phone ringing, not a marketing lecture.
Businesses juggling 2+ marketing retainers and wondering where the money’s going.
Owners burnt by agencies that reported “great engagement” while leads flatlined.
Growing businesses that want one accountable partner instead of a roster of vendors.
Why Run It Through Better Leads?
- Exclusive territory. One business per niche, per area. We’ll never work for your competitor.
- No long-term contracts. We earn your business every month. If we don’t perform, you don’t pay.
- Direct access to experts. No junior account managers. You work directly with the strategists building your campaigns.
- Australian-based team. Real people, on your timezone, who answer the phone.
Schedule Your Free Call
We’ll audit your current retainers and show you what one unified strategy would look like. No obligation.
Your data is 100% secure. We never spam.
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