Google Ads for Medical Practices That Turn Local Searches Into Booked Appointments

Most medical campaigns start producing calls and online bookings within days of launch, once tracking and landing pages are live. The first four to six weeks are an optimisation period where we refine keywords, bids and ad copy based on real search data. By the second month, cost per booking usually settles. We measure results by booked appointments, not clicks.

Yes, in two ways. Google treats healthcare as a sensitive category, so ads go through stricter review, and some services, such as pharmacies and fertility clinics, need extra certification. On top of that, AHPRA’s advertising guidelines under the National Law ban testimonials, misleading claims and language that creates unreasonable expectations of benefit. We write every ad and landing page to satisfy both, which avoids disapprovals that damage account health.

Many single-location practices start with $800 to $3,000 a month in ad spend, plus a management fee, depending on the services and suburbs targeted. Private-billing and specialist services usually justify more spend than bulk-billed GP appointments because each patient is worth more. We work backwards from your capacity and patient value to set a budget that makes sense. Call 0451 665 363 for a costed plan for your practice.

Yes, and we recommend it. Each service, such as skin checks, women’s health, telehealth or a new GP’s appointments, gets its own campaign, budget and landing page. That lets you push the services with capacity and pause anything that is fully booked, without affecting the rest of the account. Reporting shows which service and practitioner each booking came from.

The most common reasons are outcome claims, before and after language, unproven treatment wording, testimonials and landing pages that do not match the ad. Repeated disapprovals hurt account health and slow down future reviews. We avoid this by writing access-focused, factual copy from the start and checking every landing page against Google’s healthcare policies before launch. If an ad is flagged, we fix and resubmit it rather than relying on appeals.

We only work with one practice per service type in each area, so we are never bidding against ourselves for your patients. There are no lock-in contracts, you own your Google Ads account, and you work directly with a senior strategist who understands both Google’s healthcare policies and AHPRA guidelines. Every call and booking is tracked to the campaign that produced it, so you see your real cost per new patient. We are based in Gosford and manage campaigns for medical practices across the Central Coast, Sydney, Newcastle and Australia wide.